For a retargeted YouTube ad, we ran this video in the ad roll before YouTube content, using a hook like “So you’re deciding between a tank and tankless water heater...” to capture viewers’ attention. The video focused on conveying key points through simple, relatable concepts that resonate with homeowners, such as comparing tankless technology to other modern home upgrades. Visual analogies, like comparing conventional water heaters to leaving your stove on, provided effective and memorable insights. This campaign achieved strong results, generating over 70,000 views.